The nature of our Business
Since 1.992 our mission and critical factor of success have been to increase our Customers’ competitiveness. We develop winning strategies based on highly accurate data and assessment that cater for all the forces of the competitive scenario.
IAM&M represents an advanced concept as a consulting company.
It fills the existing gap between the traditional market research institutes, with heavy emphasis on data collection, and the consulting firms, so often focused on managerial techniques, yet distant from the market experience. IAM&M’s proposition is to provide its Customers with consultancy that makes the most effective use of the available information aiming at result maximization. The outcome is to increase our Customers’ “competitive intelligence” and “perceived value”.
Our mission is to raise Customers’ competitive edge by supplying complete and customized solutions to their problems and opportunities.
We aim at building up in our Customers and our Employees the highest possible level of pride and satisfaction for having chosen IAM&M.
Our strategic alliances back us up with specialized support in the services we render to Customers. We cover Brazil, Europe, South and North America.
Our Commitment
To offer valuable marketing solutions and market measurement studies with absolute integrity, quality and speed, tailor-made to fit the Customers’ culture, processes and needs.
Our Specialities
Our differential
We add value to information by adopting an objective approach, not only to its essence but also to its surroundings. We are different to be better.
Quality and efficacy in the results
The methodologies and processes we adopt favor progressive data control, correlations and interactions, so as to ensure that conclusions and recommendations are 100% based on true facts that allow for tracking and conformity.
We exercise thorough quality control in order to guarantee better information and analyses that will increase Customers' competitive edge.
Methodologies specially designed to interact with strategies
All our methods are internationally classified.
Among other control systems we adopt the practice of Conformity Process Control (CPC) and also Critical Strategic Queries (CSQ) so as to ensure that the Customers' needs and aims are met in such a way that they contribute to the formulation of winning strategies.
These differentials add value to the information so that results are always clear and well structured.
Personal interface
The Customer's project has only one interlocutor (director/senior consultant) who will follow and coordinate the process development, analysis and recommendations.
The way IAM&M is structured guarantees specialized consultancy whatever the business, geographical location or problem the Customer may have. Dedication, reliability and uniqueness are our commitments.
We are able to discuss exclusivity period.
These differentiations provide the Customer with gains in competitive intelligence, thus increasing the value of the service we render.
Strategic Alliances
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